Siddhant Sehgal
— Deliberately going against the grain for far right-tail outcomes
About Me
I spent my teenage years reading every investing & entrepreneurship book in the northeast corner of the Barnes & Noble in Greenbrier.
When I am not at the office with a Celsius, you can find me at a coffee shop with a Celsius.
In January 2026, I decided to leave college to join Cognition on its marketing team. My time is split obsessing over problems, solving them, and writing.
Previously, I started Krank Consulting, a startup that paid high school students to create social content for local small businesses (before UGC blew up). I grew Krank to over $12,000 in recurring revenue before going to Colby.
After Krank, my next formative experience was being a senior research fellow at Contrary Capital, where I wrote about influential startups, focusing on AI, deeptech, and software for hardware. My favorite memo that I wrote was on DualEntry, which led me to advise a few growth equity firms ($8B+) on Series B investments in Doss.
For fun, I swim. As captain, I led my high school swim team to 3rd in states and qualified for an All-American cut my senior year. At Colby, I walked onto the swim team and swam sprint Butterfly and Freestyle.
Follow me on Substack, LinkedIn, and Twitter.
I read and respond to all of my emails.*
*I am a strong believer in helping others, so feel free to reach out 🤙